Office Phone: 866-6284
O'Guinn, Allen, Semenik. Advertising
and Integrated Brand Promotion, Thomson-South Western
This course studies the effects of promotion or marketing communications upon sales and society
from the managerial and behavioral perspectives. The course will examine management of the
advertising, promotional planning and budgeting, media selection, assessment of advertising and
promotion campaign, and environmental forces influencing the promotion management.
|Exams (Week 5, Week 9, Week 13)
Comparing advertisements; group work; Advertisement Plan
Projects turned in at the end of class whether it is done individually or within a group.
Must be typed. Memo Format for informal write-ups.
No work will be accepted late or hand written.
Each student is responsible for summarizing ten business articles found in Advertisement Age
Each write-up must by typed in Memo format and contain the following:
* Title of Article
* Date it Appeared
* Each write-up will include: summarizing the article, the situation,
and how this will affect you and others in the business world.
** Exams - Students are expected to be present for all exams. No makeup exams will be given unless the student has contacted the professor and received permission PRIOR to the date of the original exam. This includes students participating in athletics who must arrange to take the exam on or before the scheduled date.
** Assignments - ALL assignments are to be submitted
on the specified due date. Late assignments will NOT be
accepted. This includes students participating in athletics who
must turn in their assignments prior to leaving campus.
**Students are not permitted to chew, smoke, or eat in the classroom
** Each time a student's phone rings or
a student tries to use their phone/PDA (call, text, etc.),
the following penalties will result:
1st time - 2 page paper on a business topic (professor will decide the topic)
2nd time - 5 page paper on a business topic (professor will decide the topic)
plus 10pts off your final exam
3rd and more - additional 10 pts off your final exam