Office Phone: 866-6284
Office Hours (Core Building - 217):
Monday, Wednesday, Friday: 8:00am - 9:00am
Tuesday, Thursday: 10:00pm-Noon
Lamb Hair McDaniel, MKTG2, South-Western, 2009.
Course Objective: A study
of the structure and process
of marketing with emphasis upon the manner
in which marketing distributes economic resources and stimulates demand. Consumer, industrial, and
government markets are analyzed and the resources of the economy are reviewed from the
standpoint of the marketing problems they present. The organization of marketing is described with
special attention devoted to channels of distribution and the various types of retailers and wholesalers.
Descriptive cases and commodity analysis are used throughout the course.
|In-Class Assignments & Quizzes
|ADVERTISEMENT AGE Write-Ups (Due: 01/14, 02/06, 02/27, 03/27, 04/17)
|Attendance & Participation
|Exams (01/28, 02/18, 03/25)||30%|
|Final Exam (04/24) & Take Home Part (Due: 04/27 & 04/30)||15%|
* Those projects turned in at the end of class whether it is done individually or within a group.
* Students who are found working/talking of other topics rather than the class topic will receive
a zero for the day.
* Quizzes will be given covering the reading and notes that were covered in class.
* Must be in Memo-format.
* Must be typed. Hand written assignments will NOT be accepted
* References must be given when necessary.
* No work will be accepted late
ADVERTISEMENT AGE Write-ups:
Each student is responsible for summarizing 5 marketing articles from ADVERTISEMENT AGE
Each write-up must by typed, and the resource must be listed, Memo-format
**Academic Honesty - Plagiarism or
other forms of academic dishonesty
on assignments or tests will
not be tolerated. If the instructor finds that a student has engaged in dishonesty, the student may be
referred to the Dean of Academic Affairs for appropriate action. See your student handbook for
** Exams - Students are expected to be
present for all exams.
No makeup exams will be given unless
the student has contacted the professor and received permission PRIOR to the date of the original
exam. This includes students participating in athletics who must arrange to take the exam on or
before the scheduled date.
** Assignments - ALL assignments are to
be submitted on the
specified due date. Late assignments
will not be accepted. This includes students participating in athletics who must turn in their
assignments prior to leaving campus.
** Assignments that are due in class
are not accepted via email. Email assignments are only accepted
after speaking with the professor about the assignment.
phones, beepers, or other
objects that may distract the class allowed!
If your cell phone goes off during class, you will be required to come in
front of the class and recite a poem/song.
**Students are not permitted to eat in the classroom**Students are allowed to take notes on laptops if desired. If students are distracting others in class
SPECIAL NEEDS * If you are a student
disability, please see me before the third week
of the semester to discuss any accommodations you might need for class activity, examinations,
and out of class assignments in order to participate fully and demonstrate your abilities.