Basic Audio Production 2009

Project #6

“Persuasive Programming”

DUE: Thursday, Dec. 10 by 3pm

VALUE: 80 points total

The Project: You are to write and produce a 30-second commercial/PSA and a 10-15 second station promotion for 93.3 “The Joe”. You may use other people to voice both tasks, or you can voice it yourself. Produce this project using Vegas 6.0 software, and save it in “project 6” folder within your personal folder. Make a separate template for each task (thus, you’ll have 2 templates in the “project 6” folder).

TASK #1: 30-Second Radio Commercial or PSA (50 points):

You must write and produce your own commercial/PSA. The commercial must be about a real product. You are allowed to promote a concert for a specific artist, if you’d like. Keep in mind the purpose of radio commercials, as well as the 5-elements typically found in commercials (as discussed in class). A PSA is a Public Service Announcement. Examples would be the American Heart Association, Recycling, or even a campus event would be acceptable. Two points will be deducted from your grade for each second you are under or over 30 seconds.

REQUIREMENTS:

· VOICE

· Your announcer’s tone and enthusiasm must “fit” the theme of your commercial. A boring voice will lose points!

· MUSIC

· At least one SFX

· A Typed SCRIPT in proper format

· Script must be written to attract and maintain the listener’s attention.

Evaluation:

Editing 20

Audio Levels 15

Script format & content 5

Performance (entertaining) 5

Requirements met (all or nothing) 5

Sub-total 50

TASK #2: 10-15 Second Station Promo (30 points):

You must write & produce a 10-15 second promo for 93.3 “The Joe”. Examples are:

· A music promo (Joe Plays…Whatever!);

· A specialty show;

· A bumper/sweeper

o Examples are: a “flashback” to 60s/70s; the 80s; 90s; today’s hits.

You can use elements from the “Radio Station” book located in production studio #1. Two points will be deducted from your grade for each second you are under or over 10 or 15 seconds.

REQUIREMENTS:

· VOICE

· Your announcer’s tone and enthusiasm must “fit” the style of your promo. A boring voice will lose points!

· MUSIC

· At least one SFX or PRODUCTION ELEMENT

· A Typed SCRIPT in proper format (on a page separate from your commercial script)

· Script must be written to attract and maintain the listener’s attention.

Evaluation:

Editing 10

Audio Levels 8

Script format & content 4

Performance (entertaining) 4

Requirements met (all or nothing) 4

Sub-Total 30

Basic Audio Production 2009

Project #6 Evaluation

“Persuasive Messages”

TASK #1: 30-second Commercial/PSA (50 points)

Area of Evaluation pts. possible pts. earned

Editing 20

Audio Levels 15

Script format & content 5

Performance (Entertaining) 5

Requirements met (all or nothing) 5

Trt:

Sub Total 50

TASK #2: 10-15 second Station Promo (30 points)

Area of Evaluation pts. possible pts. earned

Editing 10

Audio Levels 8

Script format & content 4

Performance (Entertaining) 4

Requirements met (all or nothing) 4

Trt:

Sub Total 30

GRADE /80