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Proofreading Policy for Publications |
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Style Guide for Saint Joseph's College
Graphic Standards
Name
The official formal name of the College is:
Saint Joseph's College
- The word "Saint" is always spelled out and never
abbreviated.
- Saint Joseph's College may be referred to as "SJC" or "the College" with a capital "C."
Motto
The official motto of the College is the three Latin words:
Religio Moralitas Scientia
- The motto is always capitalized without punctuation.
- The English translation is "Religion Morality Knowledge."
The standard colors for the SJC logo and logotype follow PMS (Pantone Matching System) guidelines. They are:
Purple PMS 2617 Cardinal PMS 208 Black
- There are to be no color substitutions ("close
matches") to the PMS colors. No other colors are to be used for the
logo or logotype in any print or visual application, except that metal
foil embossed stamping may be used in a single color. When used on a
color background, it may also be screened to white.
- To display the proper colors on your computer, the red-green-blue (RGB) color combination R144 G33 B71 or the hexadecimal (#) value 902147 should be used for SJC Cardinal (PMS 208). R75 G11 B113 or #4B0B71 should be used for SJC Purple (PMS 2617).
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Twin Towers: The official twin
towers logo is the signature of Saint Joseph's College and consists
of two elements: 1) The twin towers symbol and 2) a distinctive font.
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Monogram: There is a consistent
spatial relationship between the letters and the lines in the monogram;
therefore it is never to be used without the lines.
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Printed Name: The printed name
should always appear in Cheltenham typeface and used in a single line
style with all three words.
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College Seal: The College seal
should be used only in formal applications.
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Graphics Usage: The Saint Joseph's College logo, printed name, monogram, and seal are restricted for use only in approved applications. They are not to be used on any personal items, including personal stationery, nor are they to be used for any commercial or advertising purpose that is not expressly approved by the Director of Publications and Media Relations.
Logos and "Safe Areas": A quarter-inch "safe area" around SJC logos are preserved to allow for maximum legibility. No elements such as typography, other logos, or photos may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge also violates the safe area. If you have any questions, please contact the Office of Publications and Media Relations.
Athletic Mascot Logos: Several images of the Puma mascot and the word "Pumas" are available primarily for use by the Athletic Department, athletic teams, and student organizations. The logos may not be modified in any manner. These may be printed in SJC Cardinal, SJC Purple, or black and white.
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Attaining Logos
Slicks: High-quality photo images of the College seal, logo, printed name, monogram, and mascot are available through the Office of Publications and Media Relations.
Computer Images: Images of the logo, seal, and mascot are available on the SJC computer network I:/ drive by opening the folder titled "SJC" and then accessing the "SJCLOGO" folder. Additional high-quality images are available through the Office of Publications and Media Relations.
Stationery
The College has standard designs for letterhead, envelopes, and business cards. No other stationery is approved or may be used for official College correspondence.
- These designs may not be altered or modified, and no alternate forms of any stationery materials resembling College stationery may be used without authorization from the Director of Publications and Media Relations.
- Departments or programs with special stationery needs should contact the Office of Publications and Media Relations.
Stationery Orders: All orders for College stationery, envelopes, and business cards must be placed with Rensselaer Printco. This allows for special price breaks in the cost of paper and ensures that all such materials are in accordance with SJC guidelines. Orders can be placed with Pam Barlow Monday through Friday from 8:00 a.m. to 5:00 p.m. by calling 219-866-5000.
- The Director of Publications and Media Relations shall have final authority over the design and application of stationery for College use.
